Hello there lovely. I would like to start of the post by apologizing for the lack of new posts lately. Life got really crazy for a little while as I was moved into a house temporarily and had several family emergencies. Now I am moving out on my own to another town a few hours away. Don’t worry, there will be some apartment posts coming soon! But, needless to say, life never lacks excitement.
Today I finally was able to sit down and write a post for you that I’ve been wanting to do for a while. If you are reading this you most likely have a blog or want to start one. Now as all bloggers know part of the battle you face as a blogger is getting people to your blog. That’s not where the battle stops though.
Getting people to click onto your blog doesn’t help much if they click off your blog in a couple seconds. We want to people to stay and read our content. We want our readers to be so enthralled that they can’t get enough and they keep reading our other posts and even subscribe so they can come back and read more.
Really, that is ideally what we want for our blog. As someone who not only owns a blog but also reads and looks at many other people’s blogs I have realized that there are some things that are immediate turn-offs that make me want to click off a blog. In today’s post I am going to share 11 reasons why I may have clicked off your blog.
Reason 1- To Many Pop-Ups
The first and foremost reason I will click of your blog is because I was bombarded with pop ups. I am not a big fan of pop ups, but as a blogger I know having one for your email list or a product or course you offer can be very helpful.
I usually don’t mind exiting out of a single pop up when I land on a website page but there are a few things that really drive me away.
- Pop ups that are extremely difficult to exit out off. This is just frustrating to the reader and it feels pushy.
- Multiple pop ups also get irritating. Your reader clicked onto your page and if they are having to weave through pop ups for a bazillion different things to get to their desired content they are likely to just click off and go to someone else’s article. It’s a hard pill to swallow sometimes, but it’s the truth.
- Recurring pop ups are one of my biggest pet peeves too and I highly recommend steering clear of this. What I mean is once someone has said no to something they don’t want to keep being pestered by continuous pop ups about the thing they just declined.
In conclusion, pop ups are okay to use as long as they are used carefully, strategically, and sparingly.
Reason 2- Your Blog Is Busy With Ads
Similar to the pop ups, I am not totally against ads. Heck, I have them on my blog! That being said, ads have been reason for me to click off blogs before. So how do you know if you are using blogs in a way that won’t irritate readers? Well, here are a few tips.
- Stay away from ads that pop up suddenly and block content. There is nothing more frustrating then reading an interesting article and being interrupted by ads ever thirty seconds.
- Keep the amount of ads to a minimum. Yes, ads are a way to make money off your blog and that’s fantastic! But, ultimately it is your blog and you want people’s main focus to be on your content–not a million other brands or products.
Reason 3- Your Font Is Difficult to Read
The third reason I may click of your blog is because I find the font difficult to read. As much as I love a pretty font, they can be hard to read in long chunks of small text. Cursive fonts are best for titles or headings where the lettering can be bigger.
Another thing that can make text difficult to read is the background color it is up against. As you can see in the photo, that light gray font does not stand out against the background color and is very difficult to see.
A similar thing ca happen with neon colors. Although in some circumstance they may stand out well, it can also be difficult to read and hard on the eyes.
The fact of the matter is no one wants to have to work super hard or strain their eyes to be able to read your posts. So, make sure your font is clear and easy for people to read.
Reason 4 Why I Clicked Off Your Blog-Bad Spelling and Grammar
Another big turn off for me when I click on to a blog is when I see really bad spelling and grammar. We are all human and make mistakes. My spelling and grammar are far from perfect! However, there is a point where it becomes distracting from the content and is difficult to read. You don’t want your readers to have to try to decipher what you’re saying.
Reason 5- I Clicked Off Your Blog Because There Were No Pictures
While this isn’t an immediately click off worthy thing, it is something to keep in mind. It is much easier for readers to read long sections of text when they are broken up with interesting photos and graphics. Some people will click on to your blog and immediately start to scroll down and if they just see one long blob of text it may turn them away.
Reason 6- There Are No Subheadings or Separation Between Text
Another reason, similar to the one before, is that very large chunks of text with no separation are difficult to read. If I click onto your blog and see a mile long chunk of text I am likely to click away and get nothing from your post.
The truth is people skim articles all the time. Breaking down your text into small manageable sections makes it easier for readers to get something valuable from it–which in turn makes them want to return to your blog again.
Reason 7- Your Blog Took To Long To Load
In this day and age of the internet people are impatient. I am guilty of it too. So when I click a link and find myself staring at a blank-half loaded web page I am most likely going to click off your blog and go to a different resource.
In this article research showed that 53% of people visiting websites on mobile devices would click off if the site didn’t load within 3 seconds. Clearly you have a short window of time to capture your audiences attention.
Reason 8- I Clicked Off Your Blog Because You Took Forever To Get To The Point
Occasionally people browse websites just for the fun of it, but for the most part people are clicking onto your blog or article for a purpose. You clicked onto this post because you wanted to read tips on what to avoid in your blog post so that people don’t click off your blog.
If someone clicks onto your blog post about the best Facebook groups for bloggers they don’t want to spend the first five minutes reading about your Great Aunt Sally’s visit and how she makes the best lasagna. Random example, but I am sure you get the point. People come to your page for a specific reason. Don’t beat around the bush to much–get to the main topic of the post quickly.
Reason 9- Your Blog Doesn’t Have an SSL Certificate and is Unsecure
This is a big turn off to a lot of people. Not only will it show the “not secure” message up top in the search bar, but your device will also usually bring up a pop up warning like the one shown in the photo that alerts people further to the fact that your website is not secure.
If this pops up on my device I am most likely going to click off and go to another option that is secure. This is especially true when you sell things on your site. There is no way I am entering any personal information into an unsecure website.
Reason 10- I Clicked Off Your Blog Because There Were To Many Photos
We talked earlier about having enough photos to make your content interesting and break up long sections of words. However like everything there is a balance. I have clicked off of blogs because it is just photo after photo -meme after meme. In moderation these things can be great, but when you get to many photos and memes it becomes distracting. This is even more so true when the photos don’t really relate or add value to your content.
Reason 11- Your Website is Cluttered and Unprofessional
Appearance is a big part of the success of your website. If it looks sloppy, unprofessional, and difficult to navigate I am not going to waste my time. You have to remember that their are always other websites that people can go to, so if you don’t impress them quickly they will click off and go to another option.
Alrighty, those are the top 11 reason why I may have clicked off your blog. Thank you so much for reading, I hope you enjoyed the post and found it helpful. If you did enjoy this post please consider subscribing so that you get access to exclusive content and freebies and so you never miss a thing!